As Founder and CEO, as well as the Brand and Product Creator behind Infinite Aesthetics, April M. leads with a deep personal understanding of sensitive skin and feminine wellness. She carefully guides every formula and every detail of the collection, choosing plant-based ingredients that feel indulgent on the skin while honoring the body's natural balance. April's vision centers on helping women create soothing rituals that ease irritation, support melanin-rich skin, and turn everyday care into a calming, luxurious experience. Her hands-on approach to product development and education ensures that each item reflects the brand's promise of clean, thoughtful, and effective skincare.